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Highlands Economic Development & Tourism Corp. 
(H.E.A.T.) Mission Statement:
The Highlands Economic Development and Tourism Corporation will work to create a well-balanced business environment within the Township of West Milford and the New Jersey Highlands, using the natural wonders that abound within this area to promote tourism and economic development, with the goal of creating a better lifestyle for residents of our region. 
We will do this by working with local, county and state agencies through a broad base of educational and promotional programs. 
We will pursue public and private grants, where applicable, to advance these goals.
We will support other organizations that express similar goals.
501(c)(3) Non-Profit Charity 

 Seeking New Members 

The Highlands Economic Development and Tourism Corporation (Heat) is currently seeking new members and encouraging the participation of current ones.  We are a non-profit 501(c) 3 consisting mostly of local businesses. The mission is simple - to promote a vibrant economic environment and stimulate tourism within the beautiful Township of West Milford and surrounding Highlands area.  This is done by organizing events, developing recreational opportunities, promoting local businesses, and championing a pro-business environment in government. Some of our past initiatives include:



* Decorated Veterans Park for the Holidays        * Initiated a Shop Local Program         

* Hosted the Kelly Miller Circus

* Replaced a number of "Welcome to West Milford" signs.

* Organized a Christmas Light Contest

        * Donated to a number of local charities                  

* Addressed eyesores including the white grit & high weeds

* Organized numerous recreational opportunities such as the Gromit Dog Hike,Comedy Nights, Wine Tasting and a Bike Safety Rodeo.        

To build on these accomplishments, we have a number of new programs in the works for 2018.  

These include:  *Circus *Revitalizing the Shop Local Programs *Oktoberfest *Promoting new community initiatives and events

For more information visit our website at njheat.org.  Also, please visit and like our Facebook page at facebook.com/heatcorp/.  With your HEAT membership you will be involved in making your community a better place to live and work while providing a great, cost effective way to promote your business.

Please fill out the Application below for Membership to get started.  We look forward to your membership!


Tim Wagner, Chairman

Paul Zarrillo, Vice Chairman

Highlands Economic Development & Tourism Corp. (HEAT)




A new initiative to encourage township residents to buy local has been introduced by the Highlands Economic Development and Tourism Corp. (HEAT). Called the Highlands Savings Card, the purpose of the program is to connect buyers with area merchants.


The Highlands Savings Card is designed to provide residents a great reason to shop local, while providing merchants a simple, inexpensive way to reach their best customers.

The card -- and the smaller key-tag version that comes with it – is free to consumers, and has a QR code on the front. A consumer can simply scan the code with a smartphone QR-reader app, which will direct the phone to the HEAT website, www.NJHEAT.org. There the consumer can search goods and services by category, and see the list of participating merchants. Each listing will show that merchant’s special offers, as well as business logo, physical address and website link. To receive an offer, the consumer simply presents the card at time of purchase.
Email info@njheat.org to find out where you can get your own card! 


Beautiful & Scenic West Milford
offers many outdoor activities for residents and visitors.


Photo taken at Terrace Pond

(A hike East of Clinton Road near Bearfort Waters)

Monksville Reservoir  


 Photo Don Webb

Browns Point 


Photo Don Webb


Turtle Pond


Photo Don Webb

Biking in West Milford

Featured Town Stories


Greenwood Lake Air Show

Greenwood Lake Air Show is one of the biggest events ever to come to the town of West Milford. Take a look at a review of the first ever Greenwood Lake Air Show and WWII Showcase back from 2009. Since then the show has grown to showcase top acts from across the country such as Rob Holland, Team RV, Kirby Chambliss, and Greg Koontz just to name a few.